OK. Welcome to Hollywood!
A well written script is the key to a successful Explainer Video. It is the foundation on which everything else is built. We’ll be happy to help.
It is often very useful to get an outsider’s view on your sales pitch. A fresh pair of eyes can often help to focus your elevator pitch and make sure your proposition is clear.
But just remember, in the words of the great architect, Mies van der Rohe,
“Less is more”
The less you say, the more your viewers will remember.
We work on the basis that 150 words = 1 minute. Even though we can all read faster than that, don’t forget that the narrator has to breathe! And the pacing of the film may not be the same as reading a book. The viewer needs the odd “beat” to let the message sink in.
Internet viewers typically lose attention after just a few seconds. So you have to get your message across quickly. For most Explainer Videos, a maximum of a minute is all you’ve got. So make the most of those precious 60 seconds.
So, shave that script down until it contains only the very essence of your message, let the animated characters engage the audience, and make sure after a few seconds of clicking play, the viewer wants to know more.
K.I.S.S. (Keep It Simple).
To be sure of getting your point across in a simple and concise way, structure your script around these points:
- The problem: what is the pain for which your potential customer is seeking a solution? (0:00-0:20 seconds)
- The solution: how is your product or service going to solve this problem and soothe the pain? Focus on the benefits of your product / service. (0:20-0:25)
- How it works: Briefly explain how your product or service works and explain one or two benefits or features. But don’t get too technical. (0:25-0:50)
- Call to action: tell the viewer what to do next – “click on the button below the video”? “visit our website”? “call us now”? (0:50-1:00)
Remember, this is just a guide, but, if you follow these rules of thumb, you’ll end up with a great video.
Our team will be with you all the way. We’ll even write the script, if you like.