All About Hopscotch studios. Who we are, what we do and why you should choose us as your internet video production and marketing company.

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Let us tell you why you should use Hopscotch Studios for video production and marketing.

Hopscotch Studios is an online video production and marketing company based in Kent, in the southeast of England, helping small and medium-sized businesses to grow through improving website visibility and search engine rankings.

We are experts at making cost-effective online video for businesses in Kent, Sussex, London and the Southeast of England. With many years of experience in the film industry making corporate films, documentaries, television drama, commercials and feature films, our team can advise on the best and most up-to-date techniques for making sure that you achieve your marketing and business goals.

We have access to the appropriate equipment and resources to make a film which will boost your business and fit your budget.  We are good at using the right tool for the job, which means that you won’t be paying for a full-blown broadcast package if all you need is a simple interview for your website. But if you need to project a stylish image that would be at home in Hollywood, then we can deliver that to you without any fuss.

We’ll help you craft a great script, give you presentation coaching (if required) to help you to deliver your best in front of the camera, and keep you involved every step of the way.  This is a collaborative effort, and we will make sure that we are your local teammates throughout the process.

But the story doesn’t stop there.  We are accomplished at making sure that your video delivers maximum marketing effectiveness by using state of the art online video marketing techniques which include appropriate hosting, syndication, and search engine optimisation.

Even if you know nothing about what web video can do for your company, but want to find out more, give us a call on

01892 732091

or send us a message by clicking here.

What makes Hopscotch different?

An image is worth a thousand words, right?  Maybe.  But a minute of video is worth 1.8million words (according to Dr. James McQuivey on OmniVideo).

The world has moved on since web marketing consisted of pages of text with the occasional graphic or photographic image.  Online marketing is now contending with the huge influence of social media networking, interactive applications and the rest of Web 2.0.  Online marketing now requires a new approach. That’s why the moving image has become so important.  Appropriate video is not only the best way to reach out to your clients, but also a highly effective tool for enhanced Search Engine Optimisation, helping you to move your website up through the rankings of all the major search engines, including Google.

Cost-effective, engaging video production.

At Hopscotch Studios, we create cost-effective marketing videos designed specifically to enhance your brand and engage your audience, whoever they may be.  That means that your clients or potential clients will understand more about your products or services and what they can do for them.  And they can engage with you in a way that plain text and still images can never replicate.

The Hollywood Connection.

Hopscotch Studios takes a different approach to many other production companies.  We leverage our experience of many years of producing films from Hollywood feature films, television drama, sporting events, documentaries, commercials and music videos to tailor a film which is exactly right for you.  Sometimes this may be a simple interview scenario, to give your company a human face and enhance trust with your clients.

Or it may be an animated “explainer” video, scripted to explain a complicated technical concept in a simple way that is easy for your audience to follow.  It may even be a glossy legacy production, to communicate the image and value of your brand.

Whatever you need to communicate and however you wish to communicate it, our experienced team, drawn from the broadcast and theatrical film production community will help you to realise your marketing goals.

Over 50 years Experience.

Hopscotch Studios is headed up by Will Paice and Charlotte Wontner, who between them have over 50 years in the film production industry.  As President of Panavision Inc, the world’s leading film and video technical facility serving major Hollywood feature films, commercials, television, music videos, and corporate documentaries, Will Paice was based in Los Angeles, California for 11 years and gained first-hand knowledge of  state-of-the-art production techniques as well as of the management of a $200 million revenue business.

After early experience back in 1989 on the Hollywood hit Next of Kin starring Patrick Swayze, Charlotte Wontner has spent many years producing corporate promotional films, documentaries and feature films. She is a founder Director of our sister production company, Hopscotch Films, which produces television shows such as The Story Of Film for Channel 4 and has several feature films in development.

Bespoke Production Services

We will do as much or as little as you need.  What sets us apart is our ability to tailor a production specifically to your marketing goals.  We will work closely with you right from the start to ensure that we use the most appropriate equipment, software, applications, SEO algorithms and crew to create the best possible video within your budget.

We don’t waste resources on over-complicated and expensive cameras or technicians unless they are necessary to achieve your objectives.  But we can and will do whatever is necessary to make your video stand out from the crowd.  Our goal is to deliver a video that exceeds your goals in every way and to bring your production in on or under budget.

So, What Do We Actually Do?

1. Video Creation Service.

Our team will work with you to create content-rich video with great production value, ready for distribution through web-streaming, DVD or other formats. Our aim is to create videos that exceed your expectations.

2. Research.

Our team starts out by thoroughly researching your market niche, how your brand, product or service fit into that niche and what you require of the finished video.  By the end of that initial research process, we would expect to have a clear understanding of your market and your marketing goals.

3. Collaboration.

We see video production as a collaborative process.  We would like you to see Hopscotch Studios as being an extension of your in-house marketing team.  So we like to hold regular meetings to make sure that we are on the same page (your page, that is) at every phase of the production process, from early stages of fact-finding right through to delivery.  As production progresses, we are keen to share information in order to create a powerful, dynamic and effective video presentation for your website.

And it doesn’t stop there.  We are here for you in a support capacity even after we have delivered your production to you, ready to answer questions and help with getting the best out of your investment.

4. Specialised Script Writing.

If you aren’t totally convinced that you are the next Stephen King, and you haven’t a clue what Syd Field’s Paradigm is, we can help you to research and perfect a script which will appeal to your target audience and satisfy the objectives of your marketing plan.

From the first stages of research, through writing a step outline or treatment, “scriptment”, scriptwriting, draft revisions, through to the delivery of a finely-crafted shooting script, we will be there to support and advise you and make sure that the final draft will underpin your marketing message.

If you are confident of your own writing skills, we are happy to play “script doctor”, helping you to polish specific aspects of your magnum opus, including honing its structure, characterisation, dialogue, pacing, theme, and other elements, as required.

5. Storyboarding.

If necessary, our video production team can sketch out effective and catchy storyboards to help you pre-visualise the structure and flow of the video before filming commences.

6. Voiceover.

We have access to a talent pool of voice actors who can add character and authority to your video production. We can even provide foreign language voice actors for a video which is to be distributed in foreign territories.

7. SEO-savvy Video Production Team.

Our team is highly experienced and understands the specific requirements for producing online video for websites. Critical to the success of such a commission is the requirement for Search Engine Optimisation for your video. After all, our job involves not just the production of the video, but also its distribution to the widest possible appropriate audience in your target niche. So every video is optimised to make it easy for all the major search engines (including Google) to “index” your video and position it high up in the search engine rankings.

8. Efficient Encoding.

All our videos are produced and encoded in such a way as to ensure faster loading websites.

9. HD Quality.

We output your finished video in High Definition so that the video can be used for a variety of different displays. Whether you want to embed your video in a small frame on your website or project it onto a screen in a 200 seater auditorium, your video will be ready. We can always create a number of different output formats, so that you are ready with a Blu-Ray disk, DVD or hard drive for display in any environment.

10. Hosting and Distribution.

The final stage of production is to ensure a large audience for your video. We can arrange hosting on a number of different platforms so that the video is not taking up bandwidth on your servers. Depending on your marketing plan, Video Hosting Services may include Vimeo, YouTube, Brightcove, Dailymotion, Kaltura, Metacafe, Viddler and Wistia as well as Social Media sites such as Facebook and LinkedIn.  As of January 2013, we can even break up the video into 6 second chunks to be embedded in Tweets, thanks to Twitter’s new <a href=”https://blog.twitter.com/2013/vine-new-way-share-video”target=”_blank”>Vine</a> service.

Having optimised the video on its host platform, we can then offer a syndication service to distribute it across as many video channels as possible. The advantages from a branding perspective are clear. The more places your branded message appears, the likelier the chance that people will watch your video and be exposed to a brand impression. In short, bring your video to the people rather than expecting them to come to you.

We will work with your webmaster to install the finished video on your website in an eye-catching and appropriate position, and make sure that the video is optimised there as well.

Compelling Online Content.

Throughout this process, our focus remains on crafting effective, attractive and high quality videos to create compelling online content. Our videos can help your website attract user attention, convert viewers into buyers, keep browsers on your website for longer and help your customers to gain a better understanding of your services. They can also attract the attention of the search engines, which are crawling the web looking for rich, compelling, relevant content.

What Else Do We Do?

In addition to live action video production, we can also produce custom animated video using the following techniques:

Kinetic Typography
Stick Figure Animation
RSA (Rotoscope Animation)
Whiteboard/Doodle/Videoscribe Animation
Cartoon Style Videoexplainers
Sketch Videoexplainers
Infographics-based animation
Sales Presentations

We can also produce Video Sales Letters, Motion Graphics, multi-camera Event Coverage, Video Email Marketing campaigns, photography and much more.

Website Design.

So, now you’ve got a stunning video, which projects your brand and products just as you want them to be seen.  But you haven’t got a website or your website is several years old and looking pretty tired: maybe it’s not performing in the search engine rankings, so neither producing new customers nor engaging existing ones.

Well, we also love to produce beautiful Web 2 websites. We like to work with the WordPress platform, which means that the finished website is easy for you to update on your own, cost-effective, SEO-effective, and a great place to show off your new video.

What else?

Just so you know, Hopscotch Studios also provides hosting and email services, search engine optimisation, email marketing, social media and inbound marketing services to support your website.

If you’d like to talk to us about any of the services above, do give us a call on

01892 732091

or use the contact form to send us an email.

We love what we do, and we’d love to share our ideas with you.

 

 

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