What We Do

So, What Do We Actually Do?

1. Video Creation Service.

Our team will work with you to create content-rich video with great production value, ready for distribution through web-streaming, DVD or other formats. Our aim is to create videos that exceed your expectations.

2. Research.

Our team starts out by thoroughly researching your market niche, how your brand, product or service fit into that niche and what you require of the finished video.  By the end of that initial research process, we would expect to have a clear understanding of your market and your marketing goals.

3. Collaboration.

We see video production as a collaborative process.  We would like you to see Hopscotch Studios as being an extension of your in-house marketing team.  So we like to hold regular meetings to make sure that we are on the same page (your page, that is) at every phase of the production process, from early stages of fact-finding right through to delivery.  As production progresses, we are keen to share information in order to create a powerful, dynamic and effective video presentation for your website.

And it doesn’t stop there.  We are here for you in a support capacity even after we have delivered your production to you, ready to answer questions and help with getting the best out of your investment.

4. Specialized Script Writing.

If you aren’t totally convinced that you are the next Stephen King, and you haven’t a clue what Syd Field’s Paradigm is, we can help you to research and perfect a script which will appeal to your target audience and satisfy the objectives of your marketing plan.

From the first stages of research, through writing a step outline or treatment, “scriptment”, scriptwriting, draft revisions, through to the delivery of a finely-crafted shooting script, we will be there to support and advise you and make sure that the final draft will underpin your marketing message.

If you are confident of your own writing skills, we are happy to play “script doctor”, helping you to polish specific aspects of your magnum opus, including honing its structure, characterisation, dialogue, pacing, theme, and other elements, as required.

5. Storyboarding.

If necessary, our video production team can sketch out effective and catchy storyboards to help you pre-visualise the structure and flow of the video before filming commences.

6. Voiceover.

We have access to a talent pool of voice actors who can add character and authority to your video production. We can even provide foreign language voice actors for a video which is to be distributed in foreign territories.

7. SEO-savvy Video Production Team.

Our team is highly experienced and understands the specific requirements for producing online video for websites. Critical to the success of such a commission is the requirement for Search Engine Optimisation for your video. After all, our job involves not just the production of the video, but also its distribution to the widest possible appropriate audience in your target niche. So every video is optimised to make it easy for all the major search engines (including Google) to “index” your video and position it high up in the search engine rankings.

8. Efficient Encoding.

All our videos are produced and encoded in such a way as to ensure faster loading websites.

9. HD Quality.

We output your finished video in High Definition so that the video can be used for a variety of different displays. Whether you want to embed your video in a small frame on your website or project it onto a screen in a 200 seater auditorium, your video will be ready. We can always create a number of different output formats, so that you are ready with a Blu-Ray disk, DVD or hard drive for display in any environment.

10. Hosting and Distribution.

The final stage of production is to ensure a large audience for your video. We can arrange hosting on a number of different platforms so that the video is not taking up bandwidth on your servers. Depending on your marketing plan, Video Hosting Services may include Vimeo, YouTube, Brightcove, Dailymotion, Kaltura, Metacafe, Viddler and Wistia as well as Social Media sites such as Facebook and LinkedIn.  As of January 2013, we can even break up the video into 6 second chunks to be embedded in Tweets, thanks to Twitter’s new <a href=”https://blog.twitter.com/2013/vine-new-way-share-video”target=”_blank”>Vine</a> service.

Having optimised the video on its host platform, we can then offer a syndication service to distribute it across as many video channels as possible. The advantages from a branding perspective are clear. The more places your branded message appears, the likelier the chance that people will watch your video and be exposed to a brand impression. In short, bring your video to the people rather than expecting them to come to you.

We will work with your webmaster to install the finished video on your website in an eye-catching and appropriate position, and make sure that the video is optimised there as well.

Compelling Online Content.

Throughout this process, our focus remains on crafting effective, attractive and high quality videos to create compelling online content. Our videos can help your website attract user attention, convert viewers into buyers, keep browsers on your website for longer and help your customers to gain a better understanding of your services. They can also attract the attention of the search engines, which are crawling the web looking for rich, compelling, relevant content.

What Else Do We Do?

In addition to live action video production, we can also produce custom animated video using the following techniques:

Kinetic Typography
Stick Figure Animation
RSA (Rotoscope Animation)
Whiteboard/Doodle/Videoscribe Animation
Cartoon Style Videoexplainers
Sketch Videoexplainers
Infographics-based animation
Sales Presentations

We can also produce Video Sales Letters, Motion Graphics, multi-camera Event Coverage, Video Email Marketing campaigns and much more.

Website Design.

So, now you’ve got a stunning video, which projects your brand and products just as you want them to be seen.  But you haven’t got a website or your website is several years old and looking pretty tired: maybe it’s not performing in the search engine rankings, so neither producing new customers nor engaging existing ones.

Well, we also love to produce beautiful Web 2 websites. We like to work with the WordPress platform, which means that the finished website is easy for you to update on your own, cost-effective, SEO-effective, and a great place to show off your new video.

What else?

Just so you know, Hopscotch Studios also provides hosting and email services, search engine optimisation, email marketing, social media and inbound marketing services to support your website.

If you’d like to talk to us about any of the services above, do give us a call on

01892 732091

or use the contact form to send us an email.

We love what we do, and we’d love to share our ideas with you.

 

 

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