WordPress – what is it?

wordpress logo

Iconic companies such as Harvey Nichols, The New York Times, Elle Magazine, and even the illusionist, mentalist, hypnotist, painter, writer, and sceptic, Darren Brown use the WordPress platform to power their websites.

Here at Hopscotch Studios, we love to design websites using WordPress, too. (In fact, the website you are looking at now is built the WordPress platform). So what is WordPress, and how do you know that it is right for you?

Well, technically, WordPress is a Content Management System (CMS), based on PHP (a server-side scripting language for web development) and MySQL (the world’s most widely-used open source relational database management system).

Clear as mud? Well, let me just say that, as I write this, over 14.7% of the top 1 million websites in the world and nearly a quarter of all new websites build their sites on WordPress.

Originally developed for bloggers way back in web-prehistory (2003), WordPress has developed into a fully-formed website platform, winning many awards along the way, including the Open Source Web App Of The Year Award at The Critters annual design and development awards in London.

WordPress has many features including a plug-in architecture and a template system, allowing the structure of the website to grow along with your business.

It is simple to use, allowing our clients to update content and add videos and images easily without having to call us every time. If you’ve ever created a document, you’re already a whizz at creating content with WordPress. You can create Posts and Pages, format them easily, insert media, and with the click of a button your content is live and on the web.

It is flexible: you can create any type of website you want: a personal blog or website, a photoblog, a business website, a professional portfolio, a government website, a magazine or news website, an online community, even a network of websites. You can make your website beautiful with themes, and extend it with plugins. You can even build your very own application.

You can rely on full standards compliance: every piece of WordPress generated code is in full compliance with the standards set by the W3C. This means that your website will work in today’s browser, while maintaining forward compatibility with the next generation of browser. Your website is a beautiful thing, now and in the future.

And it is Search Engine Optimised, giving you an instant SEO advantage in Google and other search engine rankings.

In case your business operates in other countries, WordPress is available in more than 70 languages, and there is a global user and developer community cooperating to fix bugs and keep the structure completely up to date.

If you want to know more, click here to shoot us a message.